
Summary of key points from an article about making change in Time Magazine.
Make it clear - better information can help us make better choices.
Make it easy - we'll do almost anything - even things that are good for us - to avoid extra paperwork.
Make it popular - we will save and recycle if others do it also.
Make it mandatory - only if necessary.
We tend to over value things we have and over eat food in larger containers. In general we we ignorant, shortsighted and biased toward the status quo. We procrastinate. Our impulsive ids overwhelm our logical super egos. We plan to lose weight, but ooh - a cupcake. We truly want to make better decisions but we need help to get us there. The first key is knowledge. Better information - from public services announcements, appeals by respected figures, media outlets assist us in making better choices. But information alone isn't enough. It's got to be easy. Even when utilities will pay for efficiency upgrades that will save us money for years, we're unlikely to make retrofits-unless the utilities take care of the schlep factors, like finding contractors and inspecting the work. Cheap is alluring; easy can irresistible. This is why default options pack such power. Change is not easy but its time to concentrate on real art and what it means to you. Think about the piece you want to purchase and ask yourself why? If its to make money put the painting back. If its because you like the piece, you want to support an artist, raise money for a charity, or other moral oriented reasons than buy it.